STORIES WORTH WEARING
About Us
Advocacy Apparel Brand
Friday Calls was created as a simple reminder of the power of connection, to express love, inspire change, encourage one another, and remind people that they matter. What started as a personal tradition has grown into a community and a movement centered around one simple message: make the call.
A few years ago, our founder, Joe Hohn, started making a point to call his family every Friday. No matter how busy life became, he wanted to take a moment to call his mom, dad, brother, and sister, tell them he loved them, remind them how much they meant to him, and simply be present.
It was a small habit, but it carried a big message. Life gets busy. We get caught up in work, school, relationships, social media, and everything happening around us. Sometimes, we forget to slow down and tell the people we love how much they mean to us. Friday Calls was created to change that.
Through our clothing, collaborations, and community initiatives, we hope to inspire people to connect more, care more, and have the conversations that matter. Our Stories Worth Wearing collections allow us to use apparel as a way to share meaningful stories, raise awareness, support important causes, and remind people that they are never alone.
Because sometimes a simple message can start a conversation.
Sometimes a conversation can change someone's day.
And sometimes, one call can change everything.
Friday Calls is about more than what you wear.
It’s about what you stand for, who you show up for,
and the connections you choose to make.
So, we ask you:
What day is your Friday? Who will you call?
Meet the Friday Calls Team
Joe Hohn
Founder & Printer
Grace Cannon
Partner, Head of Marketing
Joe Hohn is the founder of Friday Calls and the person who started it all with a simple tradition: making the call.
A longtime basketball coach, mentor, and community leader, Joe has always believed in the power of relationships and showing up for the people around you. His passion for Friday Calls comes from his belief that connection, kindness, and compassion can make a meaningful difference in someone’s life. Through Friday Calls, Joe is especially passionate about supporting mental health, community connection, youth development, and individuals and families navigating difficult seasons. What began with a weekly call to his family has grown into his way of encouraging others to slow down, check in, and remind someone they are loved.
Grace Cannon is a former college basketball player, coach, and marketing and branding professional who joined Friday Calls to help grow its message and turn meaningful stories into meaningful action. Grace’s connection to the mission is deeply personal. As a young woman and college athlete, she experienced an abusive relationship during her college years and understands firsthand how difficult it can be to recognize unhealthy relationships, ask for help, and find your voice. That experience has shaped her passion for domestic violence awareness, women’s empowerment, and creating spaces where people feel safe enough to speak up and ask for support. Through Friday Calls, Grace hopes to use storytelling, advocacy, and community partnerships to remind others that they don't have to navigate difficult moments alone and that sometimes, making the call is the first step toward finding your way back to yourself.